Ever since the
government has allowed the motor vehicle industry to import cars, the options
available to the customers have quadrupled. The options available to the
potential buyer have risen sharply. The industry has had a very secure and
sustained growth due to the high barriers of entry to the sector. Ever since
the imported cars have started to land in the country, the buyers have had
difficulties in order to determine which car, now, fulfills their requirements
and needs. Where a person could only find a cultus to buy, now, has many other
options to look from. Different factors now affect the potential buyer’s
decision to choose a car from the lot.
Out of the many factors that affect the decision of a person
to purchase a car, some are available in the cars that are locally produced.
Japanese cars also outweigh the locally manufactured cars in many aspects. A
Japanese car is much likely to be of higher quality than their counterpart.
From the dashboard finish to the quality of the seats, from lights to the wood
grain, the Japanese outweigh the locally manufactured car. The price of the
cars also affects their sales and trends, although the Japanese cars that are
imported are mostly used, the do offer the specs that a brand new car built
locally wouldn’t provide. If a customer goes around the market to buy a Suzuki
Cultus built locally, he would find that he does have an option of spending the
same amount as he is spending on a cultus, but his options would quadruple if
he wishes or decides to buy an imported car rather than a locally made car.
It’s not just the initial investment that affects the buyer’s decision to
choose from a locally built or an imported car. The cost of using or running
the car also requires detailed attention as to if the vehicle is feasible to
own or not. Although the imported cars are used, but the fuel consumption of
these cars is far more efficient that their counterparts. This efficient fuel
consumption may not be an affecting factor for some of the buyers, but if we
look at the cumulative situation, it does allow the person to achieve higher
cost savings in the long run.
Due to the conditions of the roads present in the country and
the literacy of the people of the community, safety has turned out to be one
important factor that affects who wins the battle of the imported vs local car
industry. Despite being already used, rebuilt and/or fixed, the Japanese cars
come equipped with airbags. The discussion as if airbags do play a significant
role during an accident to save the person or not may be a debate in itself but
the fact that they at least are present in the imported cars do allow the
Japanese cars to outweigh the locally made cars. Most Japanese cars would be
equipped with not just one, but many airbags. On the other side, the local
manufacturers do not prefer to load the cars with the airbags. This preference
is not just made for the small 800cc to 1000cc cars, but a person spending over
a million rupees may not find them in his new car.
Automobile Experts 